(Some other companies were named as backup bidders for specific components of Bed Bath & Beyond’s business: South Korean apparel brand Jowa is the backup for Wamsutta sheets and towels travel and hospitality software brand Ten Twenty Four is the backup for the website.)Īlthough Overstock is currently in the process of acquiring most of Bed Bath & Beyond’s IP, what it’s not buying is just as important. While there had been speculation about other potential buyers-from branding companies to financial lenders to private equity firms-Overstock’s initial offer of $21.5 million ended up being the lone bid. That includes the brand name, the website and assorted other digital bits and pieces, including, presumably, the architecture behind all of those once-ubiquitous blue coupons that turned up in American households on a regular cadence. In the end-and this is the end-Bed Bath & Beyond, the business, proved to be far less popular than Bed Bath & Beyond, the place to shop for home products.Ĭourt papers filed Thursday morning confirm that Overstock, the online-only retailer that has moved to a home-centric strategy over the past two years, is purchasing Bed Bath & Beyond’s intellectual property.
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